I wouldn't say that eastern games have more elements that appeals to girls, but I've always enjoyed japanese games more than western ones. I bought a few eastern and western RPG titles the other day (Dragon Age II, Mass Effect 3; Yakuza 4), and I couldn't get past 5 minutes of the first two games, but I racked up 30+ hours of gameplay on Yakuza 4 in a few days. I guess I just enjoy the unique characters Yakuza had more than the generic characters of Dragon Age; with DA, everyone felt the same, but Yakuza 4 had an engaging plot, intriguing characters and superb delivery. It was a guyish sort of game in that you play as people that are connected, in some way or another, to the yakuza world -- you also go around beating thugs up and dating girls from host clubs -- but it also had a lot of elements that appealed to me. Dating hostesses were a lot more fun than I thought, and the main protagonist, Kiryuu, is hot rofl.
If I had to point out a difference I've observed between male and female gamers, it's that the guys around me are more particular about gameplay (they prefer skipping the story and jumping straight into battles), whereas my female friends are into character dynamics, plot dynamics, ships, etc. We all can enjoy good games, but what we look out for seems to be different.

a I know I'm definitely more into character dynamics/relationships (rivalries never gets old), and the games that have stuck out the most to me were those with amazing characters that I could cry and laugh with (eg Ace Attorney, Tales of series, Suikoden series). An exception to this would be the Rune Factory/Harvest Moon games; I'm a fairly devout fan of the RF/HM series as I love planting crops and watching them grow. XD; The ability to make your own stuff (cooking, smithing) is also a lot of fun.
Oh -- I should also say that I've never liked GUST games as although the alchemy system is fun, their female characters are unappealing while the male characters are boring to me. /glares at you, Iris, Rorona, Ar Tonelico and Mana Khemia 8| There are a number of girls who loved Ar Tonelico/Atelier series, but I'd stop playing whenever the heroine/any female character appears. This probably resonates with what's been said about 'a male perspective of females' XD; I don't actually know how to feel about playing as a strong, female protagonist -- right now, I'd be wary of any games that have "STRONG FEMALE PROTAG" as one of their labels. All of the strong female characters I've enjoyed in games are side characters, like Seneca from Rhapsodia (she is SO C U T E), Kika from Suikoden IV, Helba from the .hack// games, Franziska from Ace Attorney (I liked her better in Phoenix Wright than in the Miles Edgeworth game, I think they abused her whip a little too much in that) and also Ema Skye. They're all side characters and I like them that way. I can't imagine playing as any of them at all, it'd just feel weird and off-character. The games I've played which offers you an experience as a female character were Fire Emblem 7 (you could play as Lynn, though the story isn't complete unless you play Eliwood's and Hector's routes as well), Fire Emblem 8 (which had Eirika but also Ephraim), Suikoden III (Chris, but like in the previously mentioned games, you also had to play as Hugo, Geddoe and Thomas), and Wild Arms III (which had Virginia, but also Jet, Clive and Gallows). Lynn, Eirika, Chris and Virginia are strong female protags that I enjoyed playing as, but they weren't exactly characters that 'kicked ass'. All four girls are great with their weapons, but I'd be horrified if they suddenly started exerting their physical dominance over others...
I actually like Maya more than Virginia (personal preference), but part of what I love about Maya is that she is a strong rival character to Virginia. I wouldn't want Maya and Virginia to swop roles; Virginia has a quieter demeanour, but somehow that works really well with her main character status, while Maya should simply stay as a rival character. It would be awesome to see more ojou-sama girls like Maya in games, though!
