Lemma Soft Forums

To be successful in game development, it’s important to map out exactly where you want to go and what you want to do. There seems to be a lot of design-related posts in here, so I would say everyone should give Video Game Design Pro a shot. It’s a design documentation tool used to help guide users through the process of creating their designs. http://www.thecorpament.com/downloads.html

Poll: Spambot or guerilla marketer?

Spambot, judging from the e-mail, msn etc...

I'd say spam for a targetaudience aka viral marketing.

yummy wrote:I'd say spam for a targetaudience aka viral marketing.

Really, 'Viral Marketing' usually implies that the marketer is trying to get the product absorbed into a cultural phenomenon, e.g. the Snakes on a Plane movie (however intentional that may or may not have been) or NIN's intentional 'leaking' of tracks on USB sticks prior to the last album release, and accompanying hidden game-thing.

This guy just seems to be directly advertising a product, he's not hiding who he is or embedding the product inside some other cultural container, so I'd just call it plain 'marketing'.

And to correct my own option, this isn't guerilla marketing either - a guerilla marketer will lurk (get to know the community) and post normal comments for months, to get the trust of people, and then just let the people know about a product, just like when someone honestly finds a piece of software that he wants to share with other forum members.

So yes, this is simple marketing, advertising, self-promotion... and probably an automated one, since as pointed out, there are too many details filled out in the profile. A guerilla marketer would know that and adapt ^_^. But then again, this probably isn't the most profitable group of people to waste their time on.

Jake wrote:Really, 'Viral Marketing' usually implies that the marketer is trying to get the product absorbed into a cultural phenomenon,

I wonder whether for instance the Haruhi Suzumiya dance was designed with this in mind... These days it's very difficult to tell the calculated success from the "normal" one. Especially since there are more and more guides for making your project successful against the millions of other ones.

lol my buddy was the origonal Haruhi Suzumiya dancer - true story - he was bored one day, recoreded it, stuck it on his youtube, an hour later he had a few hundred hits, this confused him but he ignored it and went to bed. He woke up the next day to have tens of thousands of hits. Suddenly he realised something very wrong had happend.

After a week he had a few hundred thousand hits. Funny stuff.

mikey wrote:I wonder whether for instance the Haruhi Suzumiya dance was designed with this in mind...

My gut feeling is no. Kyonai just tried to make an interesting ending, but I doubt they intended it to go viral. I think that the opening of Lucky Star tried to intentionally go viral, but has mostly failed.

(Of course, I personally like the Haruhi opening better then the ending.)

Especially since there are more and more guides for making your project successful against the millions of other ones.

Is this why everyone succeeds nowadays? ...