I posted this there, but I'm C/P here for relevancy.
If you don't run around screaming about being an indie...I daresay most buyers won't feel the need, if they see a game they like, to go researching around to MAKE SURE it's an indie company that made it so they can get indignant at the price. If you make your game look like it's worth $50, people will buy it for $50. Setting a price sets the market, and most people understand that one video game is not equal to another, and most will buy accordingly.
(Not to mention that indies sell for less because they're usually not as good, not because they ARE as good and people just are prejudiced against their indie goodness.)
Lastly, there's a business practice where you guide your market based on your price, and it's actually extremely hurtful to your business image to lower your price.
Just throwing out numbers, let's say that...Cooking Mama cost 20K to make. I am an indie, and through various methods, connections, friends, whatever, I have a game that is just as good in objective quality as Cooking Mama, with a premise that is at least as alluring. Of course, Cooking Mama is a huge game, backed by Nintendo, and I am a little nobody. However, purely based on game quality, we're even for this.
Nintendo sells Cooking Mama brand new at the store for $40, plus the cost of the platform. So, what should my game sell for? Well, it depends on the personality of the developer. If I want sales numbers, I might go for a lower price. If I want money, I go for a higher price. If I am shy and don't really trust in my product and really am desperate for sales, I'm going to quote lower. If I'm superconfident, or overconfident, I'm going to quote higher. But what's the best price for the longevity of your business?
The faux pas here is often "go as cheap as you can" and people will buy. If you actually want to make professional money, you need to market your products on the same level. Charge $33-35. Not AS much (because you are still a no-namer), but close enough that people can call the difference a sale. If you go as low as ten dollars, even if your game is of a high level, people will see the ten dollar name tag and think "...huh. What's wrong with this? Why is it only ten when similar products sell for 40?" The only people who will rave about a "great deal" are people who are pretty darn broke already and broke people have less money! You want broke AND rich people to be interested.
Of course, this all becomes skewed because of game quality, but I'll tell you, Novus Magic Academy definitely isn't worth 50USD.
Check out the new interactive media project, Mitsumata
(c). Follow 8 colorful characters in a story full of drama, horror, all sexualities and exciting gameplay~!
Development blog's up! Visit!