I stumbled across
Aratana Hajimari thanks to a post on the r/visualnovels sub-Reddit. Afterwards, I made sure to look at its Kickstarter page. Here are my thoughts so far:
1. Please keep in mind that this is your story, and you can do anything you want with it. If you plan to create a love polygon story in roughly present day Japan with an academic setting, that's fine. You can also create a story in any genre or category of fiction. It can have any style of art. Your visual novel can be as short or as long as you want, with as many choices and endings as you want to include. It can emphasize gameplay such as simulation or puzzles, it can emphasize characters and plot, or somewhere in between.
2a. Tell us about your story, characters, and world. Who are these fictional people, and what will make them compelling? What conflicts do they face? Is there anything distinct or notable about your setting?
2b. Make sure that your portrayal of contemporary Japan does not include any factual errors. At the same time, I believe you will benefit if you make sure that your visual novel reads like a story, rather than a travel guide or an essay.
3. Make sure that your Kickstarter includes details about how your team will spend money.
4. There have been many promising crowdfunded projects that never got finished. Be sure to research topics such as video game Kickstarters that failed, or that had troubled productions. Also, I recommend reading the
Why So Many Unfinished Freeware Visual Novels? discussion thread from 2012.
5. Consider the appropriate rating for your story. If your visual novel were rated by an organization such as the MPAA or the ESRB, what content ratings would they likely give it?
6. Be open to a variety of artistic influences. Try new things, or look into older stories that you haven't yet experienced. Perhaps you read
Katawa Shoujo and liked it. Then consider reading a visual novel that's rather different -- perhaps
Nine Hours Nine Persons Nine Doors or
Memoirs of an Angel. Perhaps you watched
Toradora or
Love, Chunibyou, and Other Delusions and liked them. If so, watch or read something clearly different -- maybe
Hols: Prince of the Sun or
The Castle of Cagliostro. Don't limit yourself to a genre, style, or category.