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Sometimes, I see a really good artist with low prices.
So, may I know what criteria do client have before decided to pay for arts?
And how artists decide their price list?
Also, if possible I want to know opinion about my arts. Can you please tell me how much do you think it's worth?
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What criteria do clients have before they decide to pay for art?
When I commission an artist, I look for: quality, style, price, skillset. These are my personal preferences, and this will vary with different clients.
- Quality is how good their art is, which I can see from the examples they provide. A newer artist might not have a lot of quality to their work just yet. This factors mostly with experience.
- Style is how the artist draws differently from others. A cartoonist will draw characters differently than an anime-focused artist. I try to find which style I'm looking for.
- Price is how much the artist is charging for their work. This has many factors, such as the quality and style might increase the price, which is totally fair and reasonable. My budget for commissions helps determine how much I'm willing to spend.
- Skillset is how many things can this artist do, such as character design and background art. This isn't a key factor and more of a nice-to-have. If an artist is good at characters but not backgrounds, I probably will only commission them for characters. However, if an artist does more I will likely commission them again for different types of work.
This really depends on other factors that morinoir mentioned. The way I tend to estimate price is based on hours of work. (Note some artists charge a base price instead of per-hour rates.)
For example, where I live in the USA the minimum wage is about $8 an hour. This is the MINIMUM though, and art is considered part of entertainment which is priced and valued much higher than this. So let's say you would charge about $20 an hour, which is just an example. If a piece of work takes about 10 hours, then the base price would be $200. There are many other factors that can go into this, such as the client requesting changes to the design, complex character design or background, etc.
What helps determine price is your skill level and how much time you put into a piece of work.
- Your skill level could be determined by how long you've been drawing, if you went to school for art, and generally the quality of your work. It's not reliant on these factors, however, since some people are naturally talented or self-taught and this does not devalue the price of their work. It's hard to determine since this is more of a personal evaluation.
- The time mentioned includes concepting, sketching, linework, coloring, backgrounds, etc. Remember that your time is valuable and a client should respect that (and pay you accordingly for it).
I'm very impressed by the wonderful art you have here! I really admire the clean lines and detail in your characters, and the attention you've put into the backgrounds really makes each piece stand out. You have very good art!
For what your art is worth, this is hard to say. Personally I would pay $20 per hour easily for work of this quality, which may actually be underpriced. However, I do not know how long it takes to make each artwork, so I could not tell you what the total price would be.
A really helpful thing you could do is to look for other artists that share your style and quality of work and see what they are pricing for their artwork. This could help you determine what to price your work at.
Please keep in mind that this is my personal opinion, and I would suggest getting more opinions before deciding how to price your work.
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Something else to keep in mind is that if you were making, say, $8/hr at a coffee shop (in the US, although I suspect this example holds true to some extent for a number of other countries), your employer would also be paying pay roll taxes that support things such as Medicare, social security, unemployment, etc. If you're working for yourself, legally you have to pay those taxes to the government, which nets you significantly less than you'd have made working at a coffee shop.
From a practical perspective, this isn't a big deal if you're doing a couple of commissions at night because you enjoy them. (The government is unlikely to come after you because you owe, say, $20 in back taxes.) But I know at least one professional artist who owes tens of thousands of dollars in back payroll taxes. If you are intending to fully support yourself with your art, you'll need to charge enough both to live on and to cover the tax burden of running your own business.
A huge part of an artist's ability to charge more for their services comes down to marketing. Not in the narrow sense of using ads or social media, but in the sense where there are a lot of people seeing your work and thinking "That, that's what I want." A few months back, I was interested in commissioning the work of the lead artist on a game I'd played recently, who I thought did a great job depicting the characters' expressiveness. I sent that artist a message, but I never heard back. I happened to also be in touch with the developer of that game, and he said that ever since the game came out, she's been too swamped with offers to respond to them all. It wasn't an especially high-profile game, but it functioned as a very effective advertisement for her work. When you have that sort of exposure where enough people want your work specifically, you can set your prices however high that the people seeking your work will keep meeting them. When you're in a weaker marketing position though, where the people who're considering your commissions are just looking for an artist, then you'll generally have to compete harder on price.
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