I believe you only need to be a celebrity if you ask for a large amount of money, $5k is doable. We might not be world famous or anything like that, but Soul Gambler was not our first game, just our first visual novel. Also we have a very good relationship with the indie community in Brazil, that helped a lot.
But the biggest driver of the success of the Kickstarter was the demo version, even with all the problems the game have, we had more than 40k downloads across all the platforms and the game have a lot of good reviews. I think that is what made the difference for us.
New Game - Soul Gambler, what is the price of your soul?
Re: New Game - Soul Gambler, what is the price of your soul?
For those who like to give the opinion and the feedback about the game, we created a small survey where the players can tell what they liked and what they didn't on the game.
If you are interested on that, the survey is here
If you are interested on that, the survey is here
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