This one is a powerpoint slide I heard mentioned in another article, but only now came across the original copy during a lucky google search.
Now if only I still had the JETRO papers, then I can post exact figures of market size, etc.
Otaku and ACG Research resources
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Otaku and ACG Research resources
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These slides have some great engrish.
It's good to know that "Consumption structure of 'OTAKU' layer looks like stars around gigantic gravitational field" on slide 6.
I'm pretty sure they somehow managed to translate moé as "Rosebud Bum", on slide 11. That may have changed the meaning a bit too much, IMO.
It's good to know that "Consumption structure of 'OTAKU' layer looks like stars around gigantic gravitational field" on slide 6.
I'm pretty sure they somehow managed to translate moé as "Rosebud Bum", on slide 11. That may have changed the meaning a bit too much, IMO.
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